Stone Mountain Park

A Roaring Success of Jurassic Size

Stone Mountain Park
  • Stone Mountain Park

Challenge
Stone Mountain Park reached out to the Experience Team at RWS to dig up something of epic proportions to engage and excite their guests. The team at RWS was ready with plans for interactive engagements, educational messaging and Instagramable moments to create a fully immersive experience.

Strategy
RWS was able to play off a naturally wooded area to simulate a Jurassic Jungle. With an authentic canvas, the solution was simple – take guests back in time to the pre-historic world and let them explore for themselves! The adventure would begin with a trip through a simulated time machine portal where guests would meet face-to-face with animatronic dinosaurs. Their expedition allowed them to enjoy interactive paleontology tents, fantastic photo ops and a dinosaur feeding wall for an all new meet-and-greet experience. RWS used state-of-the-art technology to allow future paleontologists to stamp their passports, view videos and interact with over-sized dinosaur puppets, creating one-of-a-kind memories.

Results
Stone Mountain Park’s Dinosaur Explore was definitely a roaring success! RWS’ theatrical story approach was received with overwhelming results. The interactive games and puppets brought this attraction back from extinction with a whole new look and feel. The Instagramable moments quickly spread to social media making this a true fossil find!